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Aflac.com Redesign
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UFC Ignite
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Best of the Rest
GALLERY
Aflac.com Redesign
CASE STUDY
Every 2 Minutes
CASE STUDY
UFC Ignite
CASE STUDY
Best of the Rest
GALLERY
Thanks for swinging by. I’m an American
designer/experience architect living in NYC.
Feel free to reach out to me or keep scrolling to discover more of my story.
All about me
I am a thinker,
I am disciplined,
I am following my dreams
Life is about discovering what you want and figuring out how to get it. Everyone has dreams and everyone has fears. It’s not always easy to walk through the fire, through the challenges, but when you emerge on the other side you’re different. You’re closer to your true self. You’ve learned and you've grown.
Dream big and dare to fail.
Norman Vaughan
Discovering passion
I’ve always loved making things – I still remember the first time I felt that breathtaking feeling you get when you pull ideas from your mind and watch as they become a reality at your fingertips. Nothing is better.
GETTING INTO DESIGN
It was just before college that I discovered the digital frontier. I learned how I could make difficult tasks easier; how I could shape my experiences. I was hooked.
Select Clients
Aflac
PepsiCo
HBO
Mountain Dew
Target
ESPN
Redken
Home Depot
Kohl's
Morgans Hotel Group
L'Oréal Luxe
ANA
 • 
Jaguar
 • 
Lancôme
 • 
Microsoft
 • 
Clarisonic
 • 
Urban Decay
 • 
Majestic steel
 • 
Wrigley
Welcome to the bottom, you’re probably interested.
© copyright 2015 Joshua wetstone
PROJECT:
Aflac.com Redesign
CLIENT(S):
Aflac
ROLE(S):
Information Architect, UX Architect, Visual Designer
01: what’s the deal?
Aflac.com is a responsive site
Aflac.com connects users to the world of supplemental insurance. From 4K monitors to mobile phones, Aflac.com adjusts to best fit the user’s needs. The design is based on adaptive modules, grids, & hierarchy that all scale proportionally to the user’s device. As the site grows, it will easily accommodate additional content – it's designed for the future.
Every page is comprised of only adaptive modules
02: architecture
The site is built for four distinct types of users
Consumers, policyholders, employers, insurance brokers and Aflac agents – the site quickly determines who a user is and optimizes the experience for them. Users flow through a predetermined path rather than wandering into content that isn’t meant for them.
03: Communication strategy
Storytelling is a great way to explain Aflac to unfamiliar users
Insurance isn’t easy to understand, we get it, so Aflac.com doesn’t force users to read walls of text. Instead, the site breaks content down into consumable chunks. These stories help users to envision a future relationship within the brand.
Illustrations, testimonials, & facts fuel the narrative
04: Product Display
Products are grouped within goals; helping users to explore their options
Aflac offers a large selection of policies so it can be tricky for users to determine which products will best fit their needs. To solve this, we grouped the policies by objectives.
05: Decision support
Tools help to determine the products that fit users best
Tools like the Real Cost Calculator help users to learn about the financial costs associated with an illness or injury. They can refine their results like: age, medical history, or family size, giving them an estimate of potential savings.
Users can refine to personalize their results
06: Wrapping up the user journey
Bundles are suggested to supplement user interests
Aflac policies work best in pairs – they complement each other. The site shows the best polices for any situation. These recommendations are optimized to fit a user’s personal need – the user gets a quick result without the burden.
07: Photography
The look isn’t compromised by the project’s limited budget
When Aflac approached us to redesign their site, they didn’t come with lots of room in their budget for stock images – we had to be picky and only chose images we could manipulate to look like they were captured specifically for our design.
Older content is optimized rather than reshot
The duck is a character; he’s a guide – not a decoration
08: Iconography
3D assets are incredibly pricey; detailed icons are economical
The previous Aflac.com used a lot of 3D – this looks good but takes a lot of time and money to produce. Therefore, we changed directions. Iconography helps to make the site future-proof – making it both quick and affordable to add new assets.
Take a moment to catch your breath. then keep scrolling.
User Experience Architecture
Architecture
From an initial audit, we decided to trim the site's content and only present users with info that they actually needed – we didn’t want them being overwhelmed.
The wires helped to streamline our user-centric design. Our goal was to get into our user’s heads – to imagine their needs and build accordingly. From there, we began to add visual flare & refine details.
User Flows
We sought to provide users with many options to proceed through the flows. We surfaced the most efficient paths so users ultimately retained their freedom without being encumbered by choices.
“Oh the places you’ll go.”
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PROJECT:
Every2Minutes.com
CLIENT(S):
Mountain Dew, Doritos
ROLE(S):
Visual Designer
01: what’s the deal?
A promotional site where fans competed in live auctions to win an Xbox One
Mountain Dew and Doritos tapped into the anticipation surrounding the Xbox One’s release by giving away thousands of the entertainment systems. The site captured users’ attention by stepping outside of the traditional giveaway model.
Fans earned points from buying Dew and Doritos
Fans could bank their points from anywhere
02: every 2 minutes
New auctions kick off every night, every two minutes
Fans battled it out in real time winning hundreds of Xbox One systems each night. The more Dew and Doritos purchased, the more points they earned and the higher their bidding power.
Fans placed bids against thousands of other users
Online sales enabled fans to get points without a trip to the store
03: For casual gamers
Fans could also safely purchase swag at the marketplace without facing competition
Causal fans weren’t left out of the promotion. Even though they couldn’t seriously compete for an Xbox One, they could still spend their hard earned points on swag.
Exclusive DLC tapped into fans' love for their favorite games
04: leveling the playing field
Sweepstakes mixed things up; everyone had an equal* chance to win
*Every time fans purchased Dew or Doritos, they earned raffle tickets. The luckiest fans walked away with a brand new Xbox one.
05: The completion heats up
Premium auctions fueled the competition that hardcore gamers craved
Advanced and Premium auctions gave fans a chance to win an exclusive, once in a lifetime experience. These were the most coveted prizes and only the greatest fans were able to emerge victorious.
Point gifting helped to create a more social experience
06: pulling it all together
We faced many challenges but in the end, the site surpassed them all
The response to the promotion exceeded even the most optimistic projections. Xbox fans across the country emptied the shelves of Dew and Doritos, banking over 8 million codes in the process.
“Oh the places you’ll go.”
PROJECT:
UFC Ignite
CLIENT(S):
UFC (hypothetical)
ROLE(S):
Everything – this was a solo project
01: what’s the deal?
Create a virtual MMA fighter who’s fueled by your workouts
Exercising is hard work. UFC Ignite helps gym-goers to visualize their progress in a more meaningful way. They’ll stay motivated and keep coming back for more.
The app helps gym-goers stay motivated
Everything is optimized so it's easy to use
02: Engagement Strategy
Challenge your friends & actual MMA fighters to contests of determination
The best motivation always comes from friendly competition. The app helps gym-goers to make the connections that will help to push them outside their comfort zone and chase the results they desire.
Flaunt your victories to entice future challengers
03: The grand finale
A full fight is rendered via the official UFC video game and sent back to the app
As the dust settles gym-goers get to sit back, relax and watch all their hard work come to fruition as their virtual MMA fighter tears through the completion.
“Oh the places you’ll go.”
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“Oh the places you’ll go.”